Blekko: Making Search on the Web more Meaningful
For most people, Google is the main trudging ground to look for information, buy merchandise, book air tickets, or listen to music or videos.
However, the nature of search is undergoing a transformation. People are now adept at doing specific search and they want exacting results.
With the rise of smart phones, specific searches have become even more popular. Consumers now go straight to applications like Amazon to shop for goods or television applications to watch programs of their choice.
People anyway are overwhelmed by content farms when they do search. This is certainly not what they want.
Blekko has come up with a solution. It has introduced slashtags, a way to make a vertical search around any topic.
A vertical search engine is one that allows users to make a search in a specific area of interest.
Today, the trend is to aggregate search results from an assortment of heterogeneous sources or verticals, such as news, blogs, social media, sports, or health. Having a single interface is now the pattern in web search.
With speed and accuracy in getting the right information becoming more important than ever before, topical relevance has assumed a lot of importance on users’ perception of search results.
Increasing number of different modes of online media like images, news, and video has made it easier for search engines to present a set of specific verticals while displaying search results.
With competition among search engines getting stiffer, we can expect more refinement in search in times to come.
Blekko, a search engine founded by Rich Skrenta, creates differentiated search experience by delivering high-quality curated results and organizing content into categories.
However, the nature of search is undergoing a transformation. People are now adept at doing specific search and they want exacting results.
With the rise of smart phones, specific searches have become even more popular. Consumers now go straight to applications like Amazon to shop for goods or television applications to watch programs of their choice.
People anyway are overwhelmed by content farms when they do search. This is certainly not what they want.
Blekko has come up with a solution. It has introduced slashtags, a way to make a vertical search around any topic.
A vertical search engine is one that allows users to make a search in a specific area of interest.
Today, the trend is to aggregate search results from an assortment of heterogeneous sources or verticals, such as news, blogs, social media, sports, or health. Having a single interface is now the pattern in web search.
With speed and accuracy in getting the right information becoming more important than ever before, topical relevance has assumed a lot of importance on users’ perception of search results.
Increasing number of different modes of online media like images, news, and video has made it easier for search engines to present a set of specific verticals while displaying search results.
With competition among search engines getting stiffer, we can expect more refinement in search in times to come.
Blekko, a search engine founded by Rich Skrenta, creates differentiated search experience by delivering high-quality curated results and organizing content into categories.
